Think back to the time when repping the logo of your favorite brand was all the rage. Then also think back to when that trend quickly faded and visible brand names became not only obsolete but also uncool. Well, I have news for you—this once cliché trend is officially back and is replacing band and graphic tees as we know it. Brands and designers alike are churning out tees, sweatshirts, and more with their names plastered all over them. From the infamous Tommy Hilfiger crewnecks to the ever-evolving and forever-retro Calvin Klein t-shirts, this trend is huge and will only get bigger as we navigate our way through 2017.